Three Ways Sellers Leave Money on the Table

Are you looking to get the most you can from the sale of your home?  Here are three key marketing misses when it comes to listing your home for sale:

  1. Not listing your home in the MLS.  99% of millennial home buyers (currently the largest percentage of home buyers) start their search online.  So by selling your home “off market”, you’re losing out on showcasing your home to a pool of thousands of potential home buyers.
  2. Not having virtual walk through videos on social media platforms.  Even if you’re not on social media, your real estate agent should be putting videos of your home on every social media platform.  You can even ask your family and friends to share these videos on their profiles.
  3. Not having a floorplan for your listing.  Over the past three years we’ve seen a huge surge in the number of buyers purchasing homes from afar.  By providing a floor plan, long distance buyers can better visualize the layout of your home, even if they can’t see it in person.

We have a comprehensive marketing plan (including these three items) that has helped our clients find success in selling their homes for top dollar.  Reach out to see how we can help you!


Lauren | Lauren Zurilla & Associates