Is staging important when selling your home?

You’ve decided to sell your home, but are wondering if you really need to stage it.  The short answer is yes.  But before we get to the reasons why it is important, let’s talk about what staging actually is.

Simply put, staging is creating spaces that allow potential buyers to envision themselves in the home.  It can be as simple as cleaning & depersonalizing the home, to moving/removing furniture, artwork & décor and painting walls more neutral colors.

Now, why is it important?  A recent survey by NAR showed that 81% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.  In that same survey, 58% of buyers agents said staging was important to their buyers when considering a home.

Also keep in mind that 47% of buyers begin their home search online, but nearly all buyers (96%) use the web during their home search.*  Buyers are relying on the photos of the home to help them decide whether to see the home, or pass it by.  If your photos show a house that is cluttered with furniture, has bold paint colors, outdated lighting or maybe an unkept yard, buyers may not be able to picture themselves there and decide to move on to the next home.

We believe so strongly in staging that we provide a free staging consultation from a local staging expert for all of our seller clients.  Once the staging report is in hand, we work with our clients to help them decide on changes that work best for them while being mindful of their goals (time, budget & ability).  Staging does not have to be expensive or overwhelming, especially when you have a team of experienced professionals by your side.

Don’t miss the chance to allow buyers to see themselves in your home by skipping over staging.

Thinking of selling?  Get in touch with us so we can discuss your goals and how we can help you reach them.


Lauren & Cambron | Lauren Zurilla & Associates

Sources:  * = Hootsuite