Wondering what to expect when selling your home in Charleston this fall?

The Charleston, SC real estate market has shifted, and if you're planning to sell your home, it's essential to understand the dynamics at play. A well-prepared listing strategy can make the difference between sitting on the market or securing the right offer.

Prices Are Up, But Buyer Behavior Is Shifting

So far in 2025, single-family home prices in Charleston have risen 2.4% compared to 2024. That’s encouraging news for sellers. However, the average sale price compared to original list price has dipped by 0.5%—a signal that buyers aren’t jumping at overpriced listings.

In short: Pricing your home right from the start is more important than ever.

Inventory Is Growing, and Homes Are Taking Longer to Sell

This year has seen a notable increase in housing inventory across the Charleston area. With more homes on the market, buyers have more choices—and that competition can dilute interest in homes that aren’t positioned well.

The average days on market has increased by more than 31%, now sitting at around 42 days. That’s a key indicator that buyers are taking their time and being selective.

Presentation Matters More Than Ever

If you’re planning to list, think of your home as a product that needs to stand out on a crowded shelf. A few strategic moves can make a big impact:

• Declutter to highlight your home’s best features

• Make necessary repairs to avoid red flags during showings

• Consider light updates to modernize high-impact areas like kitchens and bathrooms

• Stage the home to help buyers imagine living there

These steps won’t just attract more attention—they can also help justify your asking price and reduce time on the market.

Why Overpricing Is Risky in Today’s Market

With interest rates remaining above 6%, buyers—especially at higher price points—are highly price sensitive. Many simply don’t have the wiggle room in their budgets to make upgrades after purchase.

That’s why homes priced too high from the start often end up chasing the market with price reductions, longer days on market, and lagging interest. On the flip side, pricing strategically from the beginning can generate more attention and lead to a faster, cleaner sale.

Final Thoughts for Sellers

Selling in today’s Charleston market is all about strategy. Yes, prices are still up—but buyers are cautious, selective, and expecting value. The homes that succeed are those that are priced right, prepped properly, and marketed to stand out.

If you’re thinking about selling, now’s the time to get expert guidance on how to position your home for success.

Ready to Sell With Confidence?

Lauren Zurilla & Associates is here to help you navigate the current market with a clear plan and proven strategy. Schedule a no-pressure appointment to discuss your goals and what it will take to sell your home successfully in the Charleston, SC area.

Warmly,

Lauren, Tina and Gigi | Lauren Zurilla & Associates