If you're buying or selling a home in the Charleston area, choosing the right real estate agent can make or break your experience. With dozens of agents to choose from, how do you know who to trust?
Whether you're relocating, downsizing, or searching for your dream waterfront property, here's a guide to finding a REALTOR® you can count on in Charleston, SC.
1. Look for Local Expertise in Charleston’s Neighborhoods
Charleston is made up of diverse communities—Mount Pleasant, James Island, West Ashley, Downtown, Daniel Island, and more—each with its own market trends, price points, and lifestyle perks. A trustworthy agent will have deep local knowledge of these areas, not just a general idea.
👉 Pro Tip: Ask specific questions like, “How has the market changed in Park Circle over the last year?” or “What’s the average time on market for homes in Mount Pleasant right now?”
2. Check Credentials, Reviews, and Local Reputation
Always make sure your agent is a licensed REALTOR® (not just a real estate agent). REALTORS® are held to a higher standard and adhere to a strict code of ethics.
Read Google reviews, Zillow testimonials, and social media comments.
Look for consistent praise about honesty, responsiveness, and negotiation skills.
Ask friends, coworkers, or neighbors for personal recommendations.
3. Evaluate Their Communication Style and Responsiveness
Trustworthy agents communicate clearly and consistently. They don’t just send you listings—they explain the “why” behind a price recommendation, follow up promptly, and walk you through next steps.
Ask yourself:
Do they listen well and ask thoughtful questions?
Do they explain things in plain English?
Do they call back when they say they will?
An agent who keeps you informed is one who’s truly working for you.
4. Assess Their Marketing and Negotiation Strategy
Especially in competitive Charleston markets, a strong listing or offer strategy can make a huge difference.
For sellers:
Ask to see examples of past listing photos, videos, brochures, and pricing strategies.
Do they understand how to stage and position your home online for maximum exposure?
For buyers:
Are they familiar with off-market properties, builder incentives or how to win in a multiple-offer situation?
A reliable REALTOR® will not only give you access to tools and insights—you’ll also benefit from their negotiation experience and local connections.
5. Ask About Their Experience with Your Specific Situation
Not every agent is a match for every buyer or seller. If you’re:
Relocating to Charleston from out of state – find someone who’s helped other relocation buyers and understands timelines, remote tours, and neighborhood pros/cons.
Downsizing or selling an inherited home – choose someone with patience, compassion, and a full-service approach.
Looking for luxury or waterfront homes – work with someone who understands the added layers (insurance, inspections, zoning, etc.).
💬 Ask this question: “What’s your experience with clients like me?”
6. Transparency and Trust Should Come First
A trustworthy REALTOR® will never pressure you, rush you, or promise unrealistic results. Look for someone who gives honest feedback—even if it’s not what you want to hear.
Trust builds when your agent:
Clearly outlines their process from the start
Provides market data to back up advice
Respects your goals and comfort level
Bottom Line: The Right Charleston Agent is a Guide, Not a Salesperson
Choosing a real estate agent isn’t just about who’s friendly or has a big Instagram following. It’s about aligning with someone who brings experience, integrity, and local insight to the table—and who earns your trust by always putting your interests first.
🎯 If you're looking to buy or sell in Charleston, SC—whether in Mount Pleasant, Daniel Island, or beyond—working with trusted, experienced REALTORS® like Lauren Zurilla & Associates can make all the difference.
Want to learn more about Lauren Zurilla & Associates? Read about each of us here, and see what our clients have said here. Then, reach out out to us so we can have a conversation about how we can help you reach your real estate goals.
Warmly,
Lauren, Tina and Gigi | Lauren Zurilla & Associates